Forrester Research: Delivering A Great Customer Experience

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Excerpt from Forrester's Marketing Forum 2007. Forrester Research Principal Analyst Kerry Bodine says many companies put consumers into customer experience hell by frustrating their attempts to buy products and get service. To transform into customer-centric organizations that delight customers, firms need the right skills, process, and culture. April 12, 2007 in Miami. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Embed this video
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